Many guests visit Disney for special occasions like birthdays, anniversaries, engagements, and weddings. Meanwhile, the ones who purchase the lofty upsell…well, let’s explore that thought. Implementing the expensive paid FastPass system could be part of a two-pronged strategy with reduced attendance as the other half.ĭisney parks would feel less crowded, pleasing the guests who aren’t paying extra for FastPasses. The semi-permanent Park Pass system in place gives management more control over attendance. Park officials know that crowds cause lower guest satisfaction surveys.ĭisney could feasibly decrease attendance while increasing revenue. Remember that Disney would add this much money to the bottom line without increasing park attendance by a single person. Realistically, Disney would probably sell 1,000 per park, which brings the potential revenue up to roughly $150 million. For an entire year, that’s $36.5 million. If Disney sold 1,000 of these plans daily at $100 each, that’s $3 million more in revenue each month. However, the plan does have two massive pros. Nobody likes special treatment when they’re not the beneficiary of it. It also knows that some guests may grade lower on park surveys if they notice others getting FastPasses. Still, Disney is headline-conscious as a rule. Obviously, this would be a bold move for Disney, one that comes with benefits and concerns. Now, Disney is allegedly thinking about doing the same. Universal doesn’t include some rides, but the participating ones are virtually walk-on.ĭisney officials have assuredly researched the success of Universal’s pay-to-play option. In fact, Universal Orlando Resort already employs it with the Universal Express Pass.įor a set fee, guests can skip the line on most park attractions. This style of virtual queueing isn’t unprecedented. Under this new system, someone who paid for FastPass would enjoy something akin to unlimited usage of FastPass lines. Then, they could add one after they’d used the rest. You’d effectively pay almost double for the right to use FastPass all day.īefore the pandemic, park guests could book up to three FastPasses in advance. No, that price wouldn’t include the cost of a ticket, either. We’re talking $100 or more per person per day. At Walt Disney World, the possibility exists that park officials will do something more daring.ĭisney may introduce a high-end version of FastPass that would cost a lot more.
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